The project of 20,000 excavators of Shanxi Reconstruction Machinery was completed, and its two production bases in Linyi and Jining formed an annual production capacity of 20,000 excavators. Since its establishment, the company has maintained a high growth rate and is becoming the "dark horse" of the construction machinery industry in the province.
At the completion ceremony of the project, Su Zimeng, secretary general of the China Construction Machinery Association, believes that the mountain reconstruction machine maintains such a rapid growth as the industry is amazed. At the same time, he believes that the mountain reconstruction machine has reached world-class manufacturing technology and has become a new force in the industry. Jiang Kui, chairman of the mountain reconstruction machine company, said that the company's goal is to achieve sales of 50,000 excavators within five years and enter the forefront of the global excavator industry.
Supplier representatives and various cooperating units have shown strong interest in the excavator series product market of Shan Reconstruction Machinery. At the completion ceremony of the project, both Kawasaki Heavy Industries of Japan and Linde of Germany sent high-level representatives to express their intention to further deepen cooperation.
Shan Reconstruction Machine attaches great importance to technology research and development. Within more than a year of its establishment, it has introduced more than 100 first-class talents at home and abroad. It has established strategic cooperative relations of production, education and research with Tongji University, Shandong University, Shandong University of Technology and other universities. The scientific research and development of the company provides considerable development momentum.
It is understood that Shan Jianji implements a dual-brand strategy. The two manufacturing bases in Linyi and Jining respectively produce JCM and STRONG brand series excavators, and implement a unique differentiated marketing strategy: dual brands, dual channels, and double market coverage. Coupled with its advanced production technology and the world's most advanced manufacturing equipment, the production and operation indicators have shown a high growth trend. In 2010, the cumulative production and operation indicators of Shan Jianji increased by more than 400% year-on-year, which is a miraculous growth rate within the business. In the first half of 2011, the company still maintained a growth rate of 110%.
